Why ‘authenticity’ is secret ingredient for Mexican brands looking to stand out

Temoc Morfin, founder and CEO of Cilantro Taco Grill, discusses why it developed the Cilantro Taco Grill Tortilla Factory to ensure corporate restaurants were stocked with fresh, homemade tortillas. Additionally, the company sources salsa ingredients directly from a farm in Jalisco and works with the farmers to provide stable jobs and a good life.Temoc Morfin, founder and CEO of Cilantro Taco Grill, discusses why it developed the Cilantro Taco Grill Tortilla Factory to ensure corporate restaurants were stocked with fresh, homemade tortillas. Additionally, the company sources salsa ingredients directly from a farm in Jalisco and works with the farmers to provide stable jobs and a good life. Read More