Is Heineken’s hard-seltzer play a smart way to access younger drinkers or a strange move?

Heineken acquired a minority stake in Dutch ready-to-drink (RTD) brand Stëlz this month, adding to its bets within the RTD category.Heineken acquired a minority stake in Dutch ready-to-drink (RTD) brand Stëlz this month, adding to its bets within the RTD category. Read More