International Journal of Market Research, Volume 66, Issue 4, Page 410-427, July 2024.
This paper proposes diary studies as a methodological choice for addressing crucial questions in qualitative process research. Diary studies unearth within-individual relationships that capture individual experiences and sense-making of these experiences in a processual manner. Therefore, using diary studies not only addresses the need for more dynamic methodological designs in qualitative research, but is advantageous for providing a process view of how the individual engages with the constructs studied. While process-studies, studied longitudinally, are often fraught with challenges of attrition or disengagement, this paper discusses how a methodological choice which is perceived as being beneficial by the participant can sustain engagement and consequently, research rigour. On one hand, a comparison of interview and diary data from the same participants show evidence of memory decay in interviews and reinforce the rigour of diary studies in the study of processual phenomenon. On the other hand, this study also showcases how researcher know-how, unintentionally imparted through reflective and processual questions asked in the study positively impacts the participants, and when reflected on, enhanced learning. This paper therefore demonstrates the ability of a research method to benefit both the research and the researched, and suggests a step-by-step design to implement a rigorous and impactful diary study using user-friendly forms and reflective questioning.
International Journal of Market Research, Volume 66, Issue 4, Page 410-427, July 2024. <br/>This paper proposes diary studies as a methodological choice for addressing crucial questions in qualitative process research. Diary studies unearth within-individual relationships that capture individual experiences and sense-making of these experiences in a processual manner. Therefore, using diary studies not only addresses the need for more dynamic methodological designs in qualitative research, but is advantageous for providing a process view of how the individual engages with the constructs studied. While process-studies, studied longitudinally, are often fraught with challenges of attrition or disengagement, this paper discusses how a methodological choice which is perceived as being beneficial by the participant can sustain engagement and consequently, research rigour. On one hand, a comparison of interview and diary data from the same participants show evidence of memory decay in interviews and reinforce the rigour of diary studies in the study of processual phenomenon. On the other hand, this study also showcases how researcher know-how, unintentionally imparted through reflective and processual questions asked in the study positively impacts the participants, and when reflected on, enhanced learning. This paper therefore demonstrates the ability of a research method to benefit both the research and the researched, and suggests a step-by-step design to implement a rigorous and impactful diary study using user-friendly forms and reflective questioning. Read More
