Desarrollo de negocios área mercadotecnia

Firm disruption orientation and supply chain resilience: understanding mechanisms to mitigate disruption impactJose Matas, Nieves Perez, Laura Ruiz, Marta Riquelme-MedinaJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.82-95 This study aims to investigate the interplay between a proactive attitude towards disruptions – supply chain disruption orientation – and supply chain resilience, increasing our […]

The influence of efficiency pursuing on business streamlining 2.0Jonas Molin, Zahra AhmadiJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.96-107 The purpose of this study is to develop and validate the business streamlining (BS) model proposed in 2017. This study/paper develops and validates the qualitatively generated BS model, a conceptual model of service

On the starting situation for business relationship initiation in turbulent business networksOlof Wadell, Anna BengtsonJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.1-14 The purpose of this study is to develop a model of a starting situation for relationship initiation in turbulent business networks. The study is designed as an extreme single case

Supplier-customer relationships for sustainability-led innovation in the textile industryMatteo Dominidiato, Simone Guercini, Matilde Milanesi, Annalisa TunisiniJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.15-26 This paper aims to investigate sustainability-led innovation, focusing on the interplay between product and process innovation for sustainability goals and the underlying supplier–customer relationships. Thus, the paper delves into

Addressing the loss of exploratory innovation: the roles of organizational foresight and strategic orientationRuxin Zhang, Jun Lin, Suicheng Li, Ying CaiJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.27-48 This study aims to explore how to overcome and address the loss of exploratory innovation, thereby achieving greater success in exploratory innovation. This phenomenon

International Journal of Market Research, Volume 66, Issue 2-3, Page 303-320, March/May 2024. Net Promoter Score (NPS) is one of the most popular customer feedback metrics (CFMs) with benefits and limitations. One limitation is that prior research has shown that NPS is not better in explaining outcome variables such as sales growth or churn than

International Journal of Market Research, Volume 66, Issue 2-3, Page 321-344, March/May 2024. Despite the Net Promoter Score’s (NPS) popularity among managers, the marketing literature has given limited attention to this indicator and has, instead, focused primarily on its impact on business performance. However, to highlight the mechanisms that contribute to the formation of the

International Journal of Market Research, Volume 66, Issue 2-3, Page 261-277, March/May 2024. The Net Promoter Score (NPS) is a popular metric for measuring customer loyalty and is claimed by Reichheld to predict a company’s growth. However, various academic studies provide controversial results regarding its reliability and prediction powers. This study analyzes how respondents answer

International Journal of Market Research, Volume 66, Issue 2-3, Page 278-302, March/May 2024. Although the lay appeal of the Net Promoter Score (NPS) is undeniable, scholars have noted concerns over its use based on conceptual and empirical grounds. We address these concerns through an examination of three research questions: (1) To what extent do NPS

International Journal of Market Research, Volume 66, Issue 2-3, Page 199-215, March/May 2024. The Net Promotor Score (NPS) is ubiquitous, relying on a single-item question to capture consumers’ word-of-mouth (WOM). The question asks consumers for their likelihood of recommending a brand to friends and colleagues. Despite its popularity and advantages over longer satisfaction surveys, NPS