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Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a surveyValeria Belvedere, Herbert Kotzab, Elisa Martina MartinelliJournal of Business & Industrial Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This paper aims to explore the conditions in a business-to-business-to-consumer (B2B2C) context characterized by new technologies. Innovations enhance disintermediation and […]

Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare servicesRajan VaradarajanEuropean Journal of Marketing, Vol. 58, No. 13, pp.107-129 This paper aims to provide insights into the potential of digital technologies-based innovations for more inclusive healthcare by alleviating the affordability, accessibility and availability barriers to utilization of healthcare services. Also, it aims

COLOMBIA PAÍS INVITADO 2024 SCROLL DOWN En alianza con: Fundación Gómez & Tamayo ENSŌ COLOMBIA País invitado 2024 La edición 2024 de Design Week Mexico se llena de color y creatividad con la participación de Colombia como País Invitado 2024. Este evento, que celebra la excelencia del diseño en todas sus formas, se enriquece este

Seeking relief or reward? A utilitarian-hedonic journey perspective on escapismFrederic Ponsignon, Matthew Bauman, Renaud LunardoEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This paper aims to explores the escapist journey that consumers embark on to reduce self-discrepancy, from the motivation to satisfy personal goals to the fulfilment of these goals. Escapism is a powerful

Perfectly imperfect and muddling through for sustainable futuresChristine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine , Eva Greene, Joseph McKenna, Finola OMahony, Tadgh O’MahonyEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- To combat climate change, protect biodiversity, maintain water

Increasing physical activity among Indonesian adolescents: a social marketing intervention reflectionDavid James Schmidtke, Mai Nguyen, Sharyn Rundle-ThieleEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia. Three sequential

Category–level drivers of the market share–rank power law relationshipYoung Han Bae, Thomas S. Gruca, Hyunwoo Lim, Gary J. RussellEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This paper aims to analyze variations in the parameters of the market share–rank power law across consumer packaged goods (CPG) categories. The authors use a two-level hierarchical linear

Impact pathways: the hidden challenges of Scope 3 emissions measurement and managementLeticia Canal Vieira, Mariolina Longo, Matteo MuraInternational Journal of Operations & Production Management, Vol. ahead-of-print, No. ahead-of-print, pp.- This pathway discusses the need for further research into how focal companies measure and manage indirect Scope 3 emissions in their value chains. This pathway relies