International Journal of Market Research, Volume 66, Issue 4, Page 383-387, July 2024. In 2000, Pincott and Branthwaite published ‘Nothing New Under the Sun?’ which discussed the role of the internet in research both in terms of the hazards and opportunities this confers. Specifically, Pincott and Branthwaite argued that whilst the advent of the internet […]
Thinking big – here comes the sun Read More »
International Journal of Market Research, Volume 66, Issue 4, Page 388-409, July 2024. This paper explores a rapid and low-intensity qualitative method that yields deep and rich insights into Generation Z and Millennials, who constitute the largest consumer group in history. This group favours frictionless digital solutions and their engagement with ‘elaborate’ qualitative techniques is
Three little words: A pragmatic qualitative method to understand modern markets Read More »
International Journal of Market Research, Volume 66, Issue 4, Page 375-377, July 2024. International Journal of Market Research, Volume 66, Issue 4, Page 375-377, July 2024. <br/> Read More
Sixty-five years of the International Journal of Market Research Read More »
International Journal of Market Research, Volume 66, Issue 4, Page 378-382, July 2024. Part of the sales effect of advertising arises through its transmission into word of mouth (WOM). Evidence on the scale of this transmission is considered and an argument is made that barriers to the carryover of ad effect into WOM may operate
The Transmission of Advertising by Word of Mouth Read More »
Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a surveyValeria Belvedere, Herbert Kotzab, Elisa Martina MartinelliJournal of Business & Industrial Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This paper aims to explore the conditions in a business-to-business-to-consumer (B2B2C) context characterized by new technologies. Innovations enhance disintermediation and
AGUASCALIENTES ESTADO INVITADO 2024 SCROLL DOWN En alianza con: Gobierno del Estado de Aguascalientes Instituto de Cultura de Aguascalientes Fondos de Cultura Municipales AGS AGUASCALIENTES Estado invitado 2024 Design Week Mexico 2024 se complace en anunciar a Aguascalientes como el Estado Invitado de esta edición, una distinción especial que subraya su riqueza cultural, creatividad e
Aguascalientes 2024 Read More »
CONVOCATORIA PRINT DISEÑO GRÁFICO / ILUSTRACIÓN ARTES GRÁFICAS / MURALISMO SCROLL DOWN Design Week México y Audi se complacen en invitar a diseñadores creativos y visionarios a participar en la creación de una estructura efímera única que será el centro de atención y protagonista de nuestra próxima edición de Pabellón Design Week presentado por Audi.La
Convocatoria Print 2024 Read More »
Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare servicesRajan VaradarajanEuropean Journal of Marketing, Vol. 58, No. 13, pp.107-129 This paper aims to provide insights into the potential of digital technologies-based innovations for more inclusive healthcare by alleviating the affordability, accessibility and availability barriers to utilization of healthcare services. Also, it aims
COLOMBIA PAÍS INVITADO 2024 SCROLL DOWN En alianza con: Fundación Gómez & Tamayo ENSŌ COLOMBIA País invitado 2024 La edición 2024 de Design Week Mexico se llena de color y creatividad con la participación de Colombia como País Invitado 2024. Este evento, que celebra la excelencia del diseño en todas sus formas, se enriquece este
Seeking relief or reward? A utilitarian-hedonic journey perspective on escapismFrederic Ponsignon, Matthew Bauman, Renaud LunardoEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- This paper aims to explores the escapist journey that consumers embark on to reduce self-discrepancy, from the motivation to satisfy personal goals to the fulfilment of these goals. Escapism is a powerful
Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism Read More »
