Desarrollo de negocios área mercadotecnia

International Journal of Market Research, Ahead of Print. In the age of information explosion, consumers may no longer want to be overwhelmed with more information. But marketers are forced to display multiple features of a product in advertisements to fully demonstrate its competitive advantage, especially for a multifunctional product. Based on this, the authors explore […]

Impact pathways: putting workers front and center in addressing workforce shortages in intellectual disability careVincent Peters, Noud Frielink, Carry van Leest, Luciënne Heerkens, Petri EmbregtsInternational Journal of Operations & Production Management, Vol. 44, No. 13, pp.251-262 Addressing workforce shortages in operations and supply chain management (OSCM) necessitates adaptive measures by both individuals and organizations, with

Major or minor? The EU food animal antibiotic policy and the varied useAlexandra Waluszewski, Alessandro Cinti, Andrea PernaJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.145-159 Limiting the use of antibiotics in food animals is a cornerstone of contemporary EU policy. Despite that marketing of antibiotics for growth promotion and nutrition has been

Can frontline employees help consumers improve their financial planning behavior? Implications from triadic analysisVida Siahtiri, Welf Hermann Weiger, Christian Tetteh-Afi, Tobias KraemerEuropean Journal of Marketing, Vol. 58, No. 13, pp.130-158 As consumer debt can substantially impair subjective well-being, it is crucial for research to gain insights into how consumers can be motivated to improve financial

A natural fit: exposure to nature influences regulatory focusHajar Fatemi, Jing WanEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- Natural environments and imagery are known to have a myriad of effects on people’s physical and psychological states. However, little is known about how exposure to nature-related imagery can influence consumers’ motivational states. This research

The importance of performance measurement and management in sustainable supply chain governance among SMEsMinna Saunila, Juhani Ukko, Aki JääskeläinenInternational Journal of Operations & Production Management, Vol. 44, No. 13, pp.229-250 This study presents evidence of the role of performance measurement and management (PMM) in sustainable supply chain governance. This study tests a model hypothesizing whether

International Journal of Market Research, Ahead of Print. This paper investigates the impact of including or omitting an explicit “don’t know (DK)/no opinion (NO)” option in survey questionnaires. Three consecutive annual surveys were conducted using identical questionnaires, with variations in the inclusion of the DK/NO option. The study compares responses from the 2019 survey, which

International Journal of Market Research, Ahead of Print. The automotive industry introduces a sizable number of new automobile products annually. The naming of new products may have significant impact on their market performance. Diverging from prior research on the impact of product names, companies’ innovative consciousness endows them with a certain level of proactive positioning,

International Journal of Market Research, Ahead of Print. This study contributes to the academic discourse on the evolution of virtual qualitative enquiries in the wake of the accelerated adoption of digital technology following the COVID-19 pandemic. Employing a critical-reflection approach, this study explored the experiences of investigators who conducted 150 soft laddering interviews, either online

Dyadic capabilities in implementing performance-based public procurementKati Loijas, Aki Jääskeläinen, Elina KarttunenJournal of Business & Industrial Marketing, Vol. 39, No. 13, pp.128-144 This study aims to provide new understanding on operational and dynamic capabilities supportive to the implementation of performance-based public procurement by focusing on dyadic capabilities of a supplier and a buyer. The study