Desarrollo de negocios área mercadotecnia

Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industrySina Aghaie, Omid Kamran-Disfani, Milad Darani, Mohammad Mike SaljoughianEuropean Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, pp.- The purpose of this study is to investigate how incumbent firms’ marketing deterrence strategies, price-cuts and quality improvement, influence potential entrants’ (PEs) entry timing into […]

International Journal of Market Research, Ahead of Print. This research develops a new metric (PBCM) that can identify products within a portfolio that are eroding visual branding cohesion. We show how this new measure gives results equivalent to consumer evaluations of cohesion, without costly and time intensive data collection. The sampling frame for this research

International Journal of Market Research, Ahead of Print. The effectiveness of Computer Assisted Telephone Interviewing (CATI) surveys relying on fixed telephone numbers has been eroded by the rise in mobile phone usage and the growing population reachable exclusively through mobile phones. As a result, telephone survey methodologists have had to come up with research designs

International Journal of Market Research, Ahead of Print. China is now a world-leading e-commerce market. As a result, studies to deconstruct online relationships in China can inform marketing scholarship and practice. Hence, our primary goal is to create an improved e-tailing-centric e-guanxi scale to assess guanxi in online B2C and C2C commerce contexts. We also

Print 7 OCT – 3 NOV Design Week México invita a muralistas, renderistas, ilustradorxs, diseñadorxs y artistas gráficxs de todo el mundo a participar en la primera edición de PRINT, que se llevará a cabo del 07 de octubre al 03 de noviembre en el White Box de G.56 Hub Creativo. PRINT Descripción Design Week

International Journal of Market Research, Ahead of Print. This article puts forth stated improvement scales, improvement rankings, maximum difference scaling, and Q-sort as stated improvement research methods identified in the literature. For each method, an overview is provided along with their advantages and disadvantages. Future research needs to examine stated improvement research methods in more

Beyond the new normal for sustainability: transformative operations and supply chain management for negative emissionsStelvia V. Matos, Martin C. Schleper, Jeremy K. Hall, Chad M. Baum, Sean Low, Benjamin K. SovacoolInternational Journal of Operations & Production Management, Vol. 44, No. 13, pp.263-295 This paper aims to explore three operations and supply chain management (OSCM) approaches

A second life for second-hand products: the role of anthropomorphism and taboo trade-offsJing Wan, Pankaj AggarwalEuropean Journal of Marketing, Vol. 58, No. 13, pp.184-204 Trade-offs that involve secular values of money and sacred human values are often seen as taboo. This paper aims to examine how consumers avoid making taboo trade-offs with anthropomorphized products, by

Este caso de ensino teve por objetivo discutir a importância das técnicas de gestão de estoques na definição da estratégia de compras em operações industriais, tendo como pano de fundo o metanol, um insumo vital para a produção de biodiesel. A partir da perspectiva de Ricardo Mendes, diretor de compras de uma empresa desse segmento,